To Be Exceptional


1.  unusual; not typical.
“Toys of exceptional quality and craftsmanship”

synonyms:    unusual, uncommon, atypical, extraordinary, out of the ordinary, rare, unprecedented, unexpected, surprising;

antonyms:    normal, usual

2.  unusually good; outstanding.
“Books offering exceptional depth and dimension”
synonyms:    outstanding, extraordinary, remarkable, special, excellent, phenomenal, prodigious
antonyms:    average


So what does it mean to be exceptional?

It means to be singular, to be unique.  To be like no other.  To be one-of-a-kind. And to be outstanding. Remarkable.  Excellent.  As you might imagine, we take “exceptional” very seriously at All Things Kids.  It’s our motto, it’s our mission.  It drives quite literally everything we do.  The toys we sell, the books we offer.  The quality of our customer service.  Every day we measure ourselves against the yardstick of exceptionality.  Were we exceptional today?  Were our toys exceptional?  Was the shopping experience exceptional?  Did the children have an exceptional birthday party with us?  And every morning we strive to do it better still, than we did the day before.pull_quote_exceptional

We didn’t put our heart and souls in to our business to just be ‘OK.’  The world does not need another mediocre, or “good enough” store.  It’s never been our dream to be another dispenser of plastic, vapid, disposable rubbish.  That kind of toy store already exists. We want to be different.  We want to raise the bar. We want to be an exceptional toy store.  We will carry some of the most clever, intelligent and creative toys ever built.  We will carry the kinds of toys that children will pass on to their children.  We will be a place of discovery. We want toys that unleash a child’s boundless imagination, and become a catalyst for endless awe and curiosity. Sound impossible?  Hey, we take exception to that!  🙂

So you’ll hear us talking a lot about being “exceptional,” and we invite you to join us on our journey.  We promise it’ll be an exceptional experience!