‘Good quality play’ enriches a child’s life
Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.
It is the LEGO® philosophy that ‘good quality play’ enriches a child’s life – and lays the foundation for later adult life. LEGO believes that play is a key element in children’s growth and development and stimulates the imagination and the emergence of ideas and creative expression. All LEGO products are based on this underlying philosophy of learning and development through play.